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The impact of perceived CSR on corporate reputation and purchase intention

dc.contributor.authorBianchi, Enrique Carlos
dc.contributor.authorBruno, Juan Manuel
dc.contributor.authorSarabia-Sanchez, Francisco J.
dc.date.accessioned2023-10-26T21:26:16Z
dc.date.available2023-10-26T21:26:16Z
dc.date.issued2019
dc.identifier.issn2444-8451
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/EJMBE-12-2017-0068/full/html
dc.identifier.urihttp://hdl.handle.net/11086/549692
dc.description.abstractThe purpose of this paper is to examine the influence of consumers’ perceived corporate social responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention (short-term effect) and corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and brand loyalty.es
dc.description.urihttps://www.emeraldinsight.com/doi/full/10.1108/EJMBE-12-2017-0068
dc.format.mediumElectrónico y/o Digital
dc.language.isoenges
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectCorporate social responsibilityes
dc.subjectBrand imagees
dc.subjectAffective and cognitive satisfactiones
dc.subjectLoyaltyes
dc.subjectReputationes
dc.subjectPurchase intentiones
dc.titleThe impact of perceived CSR on corporate reputation and purchase intentiones
dc.typearticlees
dc.description.versioninfo:eu-repo/semantics/publishedVersiones
dc.description.filFil: Bianchi, Enrique Carlos. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina.es
dc.description.filFil: Bianchi, Enrique Carlos. Universidad Católica de Córdoba. Unidad Asociada al CONICET; Argentina.es
dc.description.filFil: Bruno, Juan Manuel. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina.es
dc.description.filFil: Sarabia-Sanchez, Francisco J. Universidad Miguel Hernández de Elche; España.es
dc.journal.cityYorkshirees
dc.journal.countryInglaterraes
dc.journal.editorialEmerald Publishinges
dc.journal.number3es
dc.journal.pagination206-221es
dc.journal.referatoCon referato
dc.journal.titleEuropean Journal of Management and Business Economicses
dc.journal.volume28es
dc.description.fieldNegocios y Administración
dc.identifier.eissn2444-8494
dc.contributor.orcidhttps://orcid.org/0000-0003-1628-2340es
dc.contributor.orcidhttps://orcid.org/0000-0003-0127-3230es
dc.contributor.orcidhttps://orcid.org/0000-0002-0370-2839es


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Except where otherwise noted, this item's license is described as Atribución 4.0 Internacional