The impact of perceived CSR on corporate reputation and purchase intention
Date
2019Author
Bianchi, Enrique Carlos
Bruno, Juan Manuel
Sarabia-Sanchez, Francisco J.
ORCID
https://orcid.org/0000-0003-1628-2340https://orcid.org/0000-0003-0127-3230
https://orcid.org/0000-0002-0370-2839
Metadata
Show full item recordAbstract
The purpose of this paper is to examine the influence of consumers’ perceived corporate social
responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention
(short-term effect) and corporate reputation (long-term effect), whilst considering the role of brand image,
satisfaction (affective and cognitive) and brand loyalty.
URI
https://www.emerald.com/insight/content/doi/10.1108/EJMBE-12-2017-0068/full/htmlhttp://hdl.handle.net/11086/549692