Browsing by Subject "Brand image"

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    • The impact of perceived CSR on corporate reputation and purchase intention 

      Bianchi, Enrique Carlos; Bruno, Juan Manuel; Sarabia-Sanchez, Francisco J. (2019)
      The purpose of this paper is to examine the influence of consumers’ perceived corporate social responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention (short-term effect) ...