Abstract
Drawing on principles from Systemic Functional Grammar and the closely related fields of Genre Studies and Multimodality, this presentation explores how social practices enter the coursebook via genres and how genres are brought to life through the deployment of various multimodal resources. Reference will be made to corpus data analysis and findings obtained. Our claim is that genre-based, multimodal-oriented analyses of EFL coursebooks can provide useful information for teachers with a genuinely communicative social perspective.